Television wags have sniped that the Super Bowl is the only television event where viewership would actually decrease if the commercials were removed. We'd have to agree. Even with sponsors not blinking at price tags clocking in at $2.7M to $3M for a 30-second spot, some ads are thrown overboard into the wake of the information diaspora that is the Internet. Over the years, various networks have turned away many an ad -- judging them as either too offensive, downright embarrassing or masquerading as dreaded 'advocacy ads.' We at The Videologist have labored -- undeterred by the NFL -- to wade through many bouncy chests, bared bottoms and awkward kisses to figure out why exactly these ads were dismissed. It was tough work.
'Britney Spears'
Pepsi, 2002
Spot Remover: Back when she was the embodiment of budding sexuality, Britney Spears brought her dance moves and provocative leering to new heights in this Pepsi commercial. Skimpy outfit aside, her curvaceousness had to be edited onto to the dance floor, leaving us an advert much like a 24-hour old lukewarm Pepsi-Cola. In retrospect though, what was the fuss all about?
A Likely Sponsor: 'Dance War' -- who knew this reject signaled the beginning of dancing as a contact sport?
Most Offended: The marketing geniuses at Coke.
Pepsi, 2002
Spot Remover: Back when she was the embodiment of budding sexuality, Britney Spears brought her dance moves and provocative leering to new heights in this Pepsi commercial. Skimpy outfit aside, her curvaceousness had to be edited onto to the dance floor, leaving us an advert much like a 24-hour old lukewarm Pepsi-Cola. In retrospect though, what was the fuss all about?
A Likely Sponsor: 'Dance War' -- who knew this reject signaled the beginning of dancing as a contact sport?
Most Offended: The marketing geniuses at Coke.
Technorati Tags: Viral Video, The Videologist, AOL Video Super Bowl, Super Bowl Commercials
Reader Comments (Page 2 of 14)
16. i think MZZTLOVE should get slapped for comin out like that ....... GO PATS
Posted at 4:50PM on Jan 30th 2008 by jimmy
17. I agree. Lets be real men. Show me them nipples.
You bunch of goody two shoe women know it. If your the one who's not being looked at all you get is a box of old chocolate for Valwntines day while the other girls get well, all depends on how much nipple you got to show.
Posted at 4:53PM on Jan 30th 2008 by Drewzone1960
18. It would be nice if we could get the game back to a healthy family oriented theme...Like Patriotic themes during half time instead of the truly awful halftimes lately. Promote values, not disgrace.
Posted at 4:53PM on Jan 30th 2008 by Sonja Davis
19. The Brittany one isn't THAT bad... it shows her as she is... personally, i think she's hot!
Posted at 5:01PM on Jan 30th 2008 by Tony
20. I agree with Drewzone1960 !!!!!!! why have something covering them up all the time??? i mean come on!!!!
Posted at 5:05PM on Jan 30th 2008 by Sam
21. To the people who post here about how much they hate the Super Bowl....sit back with some popcorn, pizza and beer and enjoy a great piece of Americana.
Now, isn't that better than watching a bunch of political wackos lying to our faces????
Have fun, and GO Giants!!!!
Posted at 5:13PM on Jan 30th 2008 by Cissy
22. wait, so they ban brittney, yet they still have the half time shows with half naked cheerleaders shaking their goodies on the field. these people are twisted.
Posted at 5:23PM on Jan 30th 2008 by ruby
23. If Britney Spears and Paris Hilton were kidnapped and reloacted to an uncharted island in the middle of the Pacific Ocean unknown even to National Geographic - I would be eternally grateful.
Posted at 5:31PM on Jan 30th 2008 by Ahnode Schwarzenfiggle
24. Im a woman I love football,Im a colts fan,but I am pulling for the giants.So Go Giants
My favorite is auburn tigers
Posted at 6:21PM on Jan 30th 2008 by shelia
25. mzztlove - just what the heck does your rambling tirade have to do with advertising and/or the Super Bowl? Domestic violence is a serious issue, but not the topic of this thread. I don't get it. Your words are so disturbing it makes me want to throw my keyboard into the wall!! LOL!!
Posted at 6:22PM on Jan 30th 2008 by moose
26. GO PATS!!!!!!!!!!!!!!!!!!!!!
Posted at 6:25PM on Jan 30th 2008 by Judi
27. I miss the "Bud Bowl" commercials. Usually they were more excitng than the actual game.
Posted at 6:53PM on Jan 30th 2008 by Lynne
28. a superbowl is a toilet that cleans itself!?!
Posted at 7:02PM on Jan 30th 2008 by LB
29. Looking for big hearted people to help give others a chance at life. Check us out at: http://www.giversandreceivers.com
Posted at 7:11PM on Jan 30th 2008 by GIVERSandRECEIVERS
30. I have a very active and busy life, and sitting down to watch TV comes around as often as a blue moon. However, I do make one exception: The Superbowl. Frankly, I can careless who is playing, I just watch it for the commercials. In fact, it is the ONLY time that I care about commercials. Some of them, are the most funniest, gut slapping, side splitting, hysterical commercials I've ever seen. Some commercials make you cheer, shed a tear or two, and some leave you scratching your head saying, "huh???" I'm looking forward to the Superbowl on Sunday, just mainly to see what Anahuser-Bush (Budweiser) will be delivering. I'll never forget the "horse farts in face" commercial from Budweiser in Superbowl 2001 as being one of the funniest ones, or the Clydesdales playing football and a Zebra as a Ref. The ones that make you shed a tear or two, I hereby nominate the "Airport clapping, troops coming home from Iraq" and "Clydesdales running cross country, only to stop and shed a tear to the now gone World Trade Center in Superbowl 2002."
By the way, who's playing this year?
Posted at 7:32PM on Jan 30th 2008 by A. Nonymous