Television wags have sniped that the Super Bowl is the only television event where viewership would actually decrease if the commercials were removed. We'd have to agree. Even with sponsors not blinking at price tags clocking in at $2.7M to $3M for a 30-second spot, some ads are thrown overboard into the wake of the information diaspora that is the Internet. Over the years, various networks have turned away many an ad -- judging them as either too offensive, downright embarrassing or masquerading as dreaded 'advocacy ads.' We at The Videologist have labored -- undeterred by the NFL -- to wade through many bouncy chests, bared bottoms and awkward kisses to figure out why exactly these ads were dismissed. It was tough work.
'Britney Spears'
Pepsi, 2002
Spot Remover: Back when she was the embodiment of budding sexuality, Britney Spears brought her dance moves and provocative leering to new heights in this Pepsi commercial. Skimpy outfit aside, her curvaceousness had to be edited onto to the dance floor, leaving us an advert much like a 24-hour old lukewarm Pepsi-Cola. In retrospect though, what was the fuss all about?
A Likely Sponsor: 'Dance War' -- who knew this reject signaled the beginning of dancing as a contact sport?
Most Offended: The marketing geniuses at Coke.
Pepsi, 2002
Spot Remover: Back when she was the embodiment of budding sexuality, Britney Spears brought her dance moves and provocative leering to new heights in this Pepsi commercial. Skimpy outfit aside, her curvaceousness had to be edited onto to the dance floor, leaving us an advert much like a 24-hour old lukewarm Pepsi-Cola. In retrospect though, what was the fuss all about?
A Likely Sponsor: 'Dance War' -- who knew this reject signaled the beginning of dancing as a contact sport?
Most Offended: The marketing geniuses at Coke.
Technorati Tags: Viral Video, The Videologist, AOL Video Super Bowl, Super Bowl Commercials
Reader Comments (Page 14 of 14)
196. Hey MZZTLOVE!!!! If you're concerned that your man (if you have one) is going to spend his whole paycheck betting on the superbowl and as a result you're scared of starving to death, why DON'T YOU GET A JOB AND SUPPORT YOURSELF??? If you're afraid to die from starvation stop complaining and blaming other ppl... Get off you a** and make some cash... I just love how ppl are part of groups like women empowering women and the second they have a chance they whine that the ppl they depend on do something they don't like. You wanna be empowered? Stop depending on ppl.. get a job... get a life.. get your own money..
Posted at 5:10PM on Feb 9th 2008 by Sylver
197. what?! I freakin love this video more than life itself. this was like peak britney time. it's awesome.
Posted at 5:34PM on Feb 9th 2008 by hedo
198. Honestly i don't know what is up with all of the comments that have absolutely nothing to do with the Super Bowl at all. If you wanna talk about dancing or violence, go do it somewhere else. This is obviously a place to leave comments about the Super Bowl and its ads.
Posted at 6:21PM on Feb 9th 2008 by PatriotsOwn...ed
199. QQN.. WELL WELL WELL.. SOME OF YOUR COMMENTS HAVE GOTTEN BETTER.. FOR THOSE WHO CARE TO KNOW I AM A VERY INTELLIGENT INDEPENDENT STRONG WOMAN.. I RAISED MY KIDS WITHOUT HIS HELP AND WITH VERY LITTLE HELP FROM THE SYSTEM THAT ARE PUT IN PLACE TO " SERVE & PROTECT" YOU KNOW IT'S FUNNY BUT IT TOOK AN INCIDENT LIKE " OJ" TO GET THE WHEELS OF JUSTICE TO TURN TOWARDS VICTIMS.. AND AGAIN I VENTURE TO SAY THAT MOST OF YOUR COMMENTS HERE ARE A CLEAR INDICATION TO ME THAT DOMESTIC VIOLENCE IS VERY ALIVE IN SOCIETY.. SHAME ON YOU.. AND TO THE POSTER THAT SUGGESTED I GET A GUN.. THANK YOU.. I HAVE TWO OF THEM... INCLUDING HOLLOW POINT BULLETS SO I THINK I AM OK AS FAR AS THAT.. TO THE POSTER THAT SUGGESTED WE DO A PSA FOR NEXT YEAR MY EMAIL ADDRESS IS AVAILABLE .. COME ON I'M GAME FOR THE CHALLENGE... AND TRUST ME .. YOU CAN GET ALOT DONE WHEN YOU SIMPLY OPEN YOUR MOUTH AND SPEAK UP AND THAT I AM DOING PROUDLY AND FOR THOSE OF YOU WHO SUGGESTED PUBLIC BROADCASTING AS A VEHICLE.. BELIEVE ME I DID JUST THAT AND I COMMANDED THE AIR.. IF YOU DON'T BELIEVE ME ASK MY FORMER BOSS... HERO AND FRIEND... HE GAVE ME THE OPPORTUNITY TO FIND MY WAY AND I DID.. THANK YOU VERY MUCH... NOW I WILL PERIODICALLY CHECK THIS BOARD JUST TO SEE HOW MANY OF YOU ARE STILL PAYING ATTENTION... WHEN THE GAME IS OVER AND SOMEONE WINS AND SOMEONE LOSES JUST KEEP IN MIND WHEN YOU BOW YOUR HEAD TO PRAY.. THAT THE NEXT VICTIM TO CRY FOR HELP OR DIE FROM LACK OF RESPONSE MAY BE YOUR MOTHER DAUGHTER SISTER AUNT NIECE COUSIN NEIGHBOR.. IF YOU DON'T DO ANYTHING ELSE FOR ME .. PLEASE CALL 911 AND HELP SAVE A LIFE... REMEMBER DOMESTIC VIOLENCE IS NOT JUST ONCE A YEAR IT IS 365 AND THE LAST DAY IS ONLY A DAY AWAY...
THANK YOU
IM SATISFIED NOW...
OH AND TO THE ADVERTISERS.. I REACHED ALOT OF PEOPLE HERE.. AND I DID MAKE A FRIEND THROUGH IT ALL SO IF YOU ASK ME WAS IT WORTH IT .. I WILL BOLDLY TELL YOU TO YOUR FACE.. " HELL YEA IT WAS" WOW 194 POST LATER IM SO IMPRESSEDDDDDDDDDDDDDDDDDD!!!!!
Posted at 8:11AM on Feb 10th 2008 by MZZTLOVE
200. i hate britny she is going to be dead in a year from all that stuff
Posted at 9:08AM on Feb 10th 2008 by icethekirby
201. Last comment... IF YOU DON'T LIKE FOOTBALL CHANGE THE CHANNEL. AND KEEP IT ON THE OH, COURT OR LIFETIME STATION. SO YOU CAN SEE SOMETHING YOU CAN RELATE TO.
Posted at 1:54PM on Feb 11th 2008 by Nigel
202. SORRY I DIDN'T READ ALL OF YOUR BABBLE THE FIRST TIME. IT SOUNDS LIKE YOUR MENTAL ILLNESS HAS SPREAD FROM HATRED OF MEN TO HATRED OF WHAT MEN DO FOR ENTERTAINMENT. IF YOU WANT TO SAVE THE WORLD START IN BURMA, AFTER YOU GET THERE AND ARE RAPED A FEW HUNDRED TIMES IN THE FIRST DAY, YOU WILL BEG TO BE IN YOUR NICE CUMFY COZY HOME WITH FOOTBALL ON EVERY SUNDAY WITH YOU GAMBLING ADDICT HUBBY SLAPPING YOU ABOUT. NOT THAT I CONDONE ANY VIOLENCE BUT THE WORLD IS A TUFF PLACE AND BAD THINGS HAPPEN TO NICE PEOPLE EVERY DAY, TRY TO AVOID THEM IF YOU CAN.
Posted at 2:05PM on Feb 11th 2008 by Nigel
203. Has Pepsi lost their minds. I loved the commercial. At least she didn't have a wardrobe malfunction. Which incidently, didn't seem to hurt Janet Jackson. You go Britney. We still love you.
Posted at 12:57PM on Feb 12th 2008 by texyelowrz
204. If a guy was to hit me, i'd f*ck him up soo much he didn't know what happened. I have been in domestic violence cases and it never involved the guy touching me. I AM the violent one. (so not all women are picked on) you just gotta stand up for yourself
Posted at 5:22PM on Feb 13th 2008 by melanie galison